Juvéderm approached us in the midst of a larger brand overhaul to create an interim brand refresh that would help bridge the gap from where they were to where they were going. We developed an updated colour palette that was routed in the Juvéderm coral and purple, but used increased saturation and brightness to bring in more excitement. Using the existing typefaces we created new visually engaging design systems and elevated the photography style to feel more beauty and less pharma.

Design and art direction